The rebranding celebrates the 20th anniversary of the Investment and Venture Fund of the Republic of Tatarstan.

The Investment and Venture Fund of the Republic of Tatarstan has unveiled an updated logo and visual identity to reflect the brand’s ecosystem development. The rebranding marks the 20th anniversary of the Fund, celebrated in November 2024.

The updated logo symbolizes a new stage in the Fund’s growth and its commitment to keeping pace with the times while honoring its roots and traditions. The logo represents the company’s journey, values, and aspirations. The primary logo consists of an emblem and a textual component.

The Emblem

The emblem features a geometric figure—an impossible triangle (tribar). The triangular shape evokes harmony, thoughtfulness, originality, and a drive for development. The triangle’s apex points upward, symbolizing growth, dynamism, stability, and reliability. The tribar is composed of three equal facets, representing investment, innovation, and growth. The optical illusion of the figure conveys that even the most extraordinary ideas can be brought to life.

Corporate Identity

The brand’s color palette is rooted in deep indigo tones, symbolizing intuition, strategic thinking, and a creative approach. The logo comes in several variations, reflecting both regional and national characteristics. Its minimalist design highlights the modern and universal nature of the Fund.

Website

The new website of the IVFRT has become more modern and user-friendly. The design and visualization of its pages were fully revamped to better convey the Fund’s mission and emphasize its innovative nature. The design is based on the indigo color palette, which embodies wisdom, harmony, and intuition, reflecting the Fund’s core values.

The primary typeface is TT Firs Neue—a Scandinavian grotesque with geometric shapes that balances simplicity and expressiveness. It ensures readability even at small sizes, giving the Fund’s visual identity a restrained yet professional character.

The redesigned website not only highlights the new style but also enhances the ease of accessing information, offering a seamless user experience for all visitors.

Link to the updated website: https://ivfrt.ru/